In recent years, imported food has become more and more popular among Chinese residents due to its high nutrition and high health. At present, a large number of importers and distributors in China are rushing to import food from abroad. Imported food is very popular no matter what channel it is sold through. With the rapid development of China’s economy and the increase in the level of residents’ income and consumption, imported food has gradually become an important part and necessary food in the homes of ordinary Chinese residents.
The growth of Chinese residents’ income has led to the continuous growth of the Chinese middle class, and the consumption patterns have been continuously upgraded. Chinese residents’ requirements for food have risen from food and clothing to attention to food safety and quality.
The development of China’s logistics and the Internet has promoted the popularization of more consumption methods Since China joined the World Trade Organization, China’s import tariffs have continued to decrease. In 2019, China’s agreed tariff rates with 8 countries including New Zealand, Peru, South Korea, Australia, and Asia-Pacific trade agreement countries have been further reduced, involving almost all imported foods., which has led to a further drop in the price of imported food in China, enabling more and more ordinary residents to consume imported food.
During the period from 2009 to 2019, the scale of China’s imported food continued to grow steadily. As of 2019, the scale of China’s imported food market had reached US$90.81 billion, a year-on-year increase of 23.4%. Compared with 2018, the net increase in import value was US$17.24 billion.
In 2019, more than 50% of Chinese residents’ imported food consumption accounted for more than 10% of household food consumption, an increase of about 5% compared with the previous
year
In 2021, China’s domestic food imports will reach US$134.6 billion, an increase of 24.9% from US$107.728 billion in 2020.
Entering 2022, China’s imported food industry has entered the development stage of brand ownership, R&D independence, Chinese taste, direct retail procurement, resource globalization, and overseas production.
In the future, China’s imported food will still grow steadily, but it will change from a simple increase in quantity and amount to the fourth stage of development, which is “supplying the best quality products from abroad to Chinese consumers at the most advantageous price”. Gradually internationalization, and international standards will continue to adapt to Chineseization, “Made for Chinese consumers (Made For China)” will become a feature of the new stage.
At present, China’s imported food model is mainly a low-input channel sales model, and the brand strength is not strong. With the increasingly fierce market competition, the brand building model may be one of the breakthrough points of the imported food market in the future. Under the brand building model, brand owners independently operate and cultivate their own brands and develop rapidly by virtue of their advantages in channels, logistics and warehousing. As a Chinese enterprise’s own brand, brand owners can better understand the needs of Chinese consumers and develop products more suitable for China in a timely manner. Consumers consume products with tastes and preferences. At the same time, with the continuous development of the imported food industry, the sales channels of imported food have developed in a diversified and multi-layered manner, gradually changing from traditional wholesale and retail to wholesale and retail, large supermarkets, convenience stores, online malls, boutique snack shops and other forms
With the continuous development of the imported food industry, the sales channels of imported food have also become more multi-level and diversified, gradually changing from traditional wholesale and retail to wholesale and retail, large supermarkets, convenience stores, online malls, boutique snack shops and other forms. With the continuous improvement of people’s living standards, residents’ shopping needs will become more diversified and personalized. In this context, the brand and quality of food will become the factors that consumers pay special attention to when shopping. Imported food has the characteristics of high quality and health, and will continue to be favored by consumers.