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Xiaohongshu: Join Our Seminar on March 28

Dear Industry Professional,

The Knudsen&CRC Team is thrilled to invite you to our upcoming event, “Global Communication on Xiaohongshu: Relevance for Brands”. This seminar will explore the transformative potential of Xiaohongshu (Little Red Book) as it evolves into a truly global social media platform.

Event Details

Date: March 28, 2025
Time: 4:00 PM Beijing Time / 9:00 AM CET (Registration opens at 3:45 PM)
Venue: Hybrid event – 18th Floor, One ICC, Shanghai ICC, 999 Huai Hai Road, Shanghai / Online

Why Attend?

In the wake of potential TikTok bans and shifting social media landscapes, Xiaohongshu has emerged as a powerful platform for global communication and brand engagement. This event will provide you with:

  1. Insights into Xiaohongshu’s rapid global expansion and its implications for international brands
  2. Strategies for leveraging Xiaohongshu’s unique features for effective marketing and consumer engagement
  3. Understanding of regulatory and legal considerations for operating on Chinese social media platforms
  4. Networking opportunities with industry leaders and peers

Featured Speakers

  • Jacob Aldaco (Director of Strategy & Development, Shanghai Daily): Geopolitical context of China’s social media revolution
  • Mike Golden (Founder, Brandigo China): Xiaohongshu’s communication and commercial functions
  • Allie Rooke (Founder, Clean Beauty Asia): Leveraging global dialogue on Chinese social media for brand marketing
  • Mark Schaub (International Partner, King & Wood Mallesons): Legal considerations for brand engagement on Xiaohongshu
  • Mette Knudsen (Founder and CEO, Knudsen&CRC): Regulatory compliance on Xiaohongshu in global social media marketing

Agenda Highlights

  1. The Rise of Xiaohongshu: From Chinese Lifestyle Hub to Global Social Media Powerhouse
  2. Navigating Xiaohongshu: Platform Features and User Behavior
  3. Brand Communication Strategies: Localization, Cultural Sensitivity, and E-commerce Integration
  4. Panel Discussion: Regulatory Landscape and Best Practices for Brands
  5. Q&A Session: Your Questions Answered by Our Expert Panel

Who Should Attend?

This event is tailored for:

  • International brands looking to enter or expand their presence in the Chinese market
  • Marketing professionals seeking innovative strategies for global social media engagement
  • Entrepreneurs and business leaders interested in new cross-cultural communication trends
  • Regulatory and legal professionals working in the digital marketing space

Don’t miss this opportunity to stay ahead in the rapidly evolving world of global social media marketing. Join us to discover how Xiaohongshu can transform your brand’s international communication strategy.

https://austchamshanghai.glueup.cn/event/from-china-to-the-world-rednote-s-social-media-revolution-46576

For more information, please contact mette@knudsenchina.com or valery@knudsenchina.com.

We look forward to seeing you at this exciting event!

Best regards,
The Knudsen&CRC Team/Auscham Shanghai, Cosmetics Industry Forum

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