Beyond
Compliance

Together

At CRC Team, we are more than regulatory experts. We are your partners in growth.
Our global team of professionals works hand-in-hand with you and key industry players to navigate and reshape the regulatory landscape. Together, we do not just overcome barriers – we break them down. From pharma to food, we are transforming how businesses approach compliance.
Let's go beyond compliance, together.
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Our Team

The CRC team is a diverse group of pharma professionals, chemists, nutritionists, government affairs specialists, and regulatory experts from around the globe. Our “&” logo symbolizes our belief in the power of teamwork and collaboration, embodying our slogan “Beyond Compliance. Together.”

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Our Approach

Beyond Compliance
Together

At CRC Team, we expand boundaries in regulatory compliance services through four robust pillars.

Transparency Our commitment to transparency forms the cornerstone of our business conduct. Through clear, honest, and comprehensive communication, we ensure unparalleled quality and professionalism in every client interaction

Innovation We continuously advance regulatory compliance services, pioneering solutions like facilitating entry of imported cosmetics into China without animal testing.

Collaboration We build powerful networks with clients, industry organizations, governmental bodies, and NGOs, turning challenges into successes.

Credibility We deliver on our promises – and then exceed them. Our satisfied clients and partners are our most authentic ambassadors.

Experience the difference of working with a team committed to going beyond compliance, always in partnership with our clients and stakeholders.

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Our Mission

We’re on a mission to overcome regulatory market barriers and fuel business growth. Through tireless work, engagement, and dialogue, we turn challenges into opportunities. Our commitment to going “Beyond Compliance. Together.” means we’re not just solving today’s problems, but anticipating and preparing for tomorrow’s regulatory landscape.

Our Journey

Since 2012, Knudsen&CRC has been at the forefront of supporting international brands in overcoming regulatory barriers in highly regulated markets. Our expertise spans across Cosmetics, Skincare, Food & Beverages, Nutritional Supplements, Functional Health Foods, and more.

2012
The Foundation of Regulatory Expertise

In 2012, the CRC team emerged as a key force within Knudsen&Co, establishing its presence in Shanghai and Hong Kong.

Our mission was clear: to provide unparalleled regulatory compliance services. We quickly recognized that regulatory barriers were the most significant hurdle for success in China.

Our team’s ability to effectively dismantle and overcome these obstacles became the cornerstone of our rapid success, positioning the CRC team as an indispensable asset within Knudsen&Co.

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2013
Expanding Horizons and Ethical Innovations

Building on our initial momentum, 2013 marked a year of strategic expansion:

Notably, we began intensive research into strategies to overcome the mandatory animal testing requirements, laying the groundwork for future ethical advancements in the industry.

We broadened our expertise to encompass the health food and infant formula sectors.

We initiated comprehensive regulatory research on imported cosmetics, responding to increasing inquiries from international companies.

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2014
Cultivating Expertise and Forging Partnerships

During this period, Knudsen&CRC deepened its regulatory expertise and expanded its physical presence:

A significant milestone was our collaboration with Kaola, empowering us to support companies in their online sales and distribution efforts within China.

We expanded our team of specialists, fostering an environment where diverse perspectives converged to tackle complex regulatory challenges.

In 2015, we opened new offices in Cloud Nine, Zhongshan Park, reflecting our commitment to accessibility and enhanced service delivery.

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2016
Diversification and Global Outreach

These years saw significant evolution in our service offerings and international recognition:

We initiated dialogue with Leaping Bunny, setting the stage for future collaborations in promoting cruelty-free practices in the cosmetics industry.

We established our dedicated Government Affairs team, showcasing its capabilities by successfully assisting Australian Blueberry Growers Association (ABGA) in preparing for market access to China.

In 2017, we launched a groundbreaking cruelty-free pilot project in collaboration with the skincare brand Raunsborg, marking our entry into the realm of ethical cosmetics regulation.

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2018
Pioneering Cruelty-Free Market Entry

This period marked a significant milestone in our commitment to ethical practices and global expansion:

Our achievements in advocating for the abandonment of animal testing in China garnered widespread international attention.

We signed a momentous Memorandum of Understanding with Fengpu Industrial Park and Cruelty-Free International, paving the way for enhanced cooperation in promoting cruelty-free practices.

We launched the Leaping Bunny Pilot projects, a significant milestone in our efforts to promote cruelty-free cosmetics in China.

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2020
Adapting to Global Challenges and Expanding Reach

During the unprecedented challenges of the global pandemic, Knudsen&CRC demonstrated remarkable resilience and adaptability:

We expanded our service offerings to include Responsible Agent services, production support, and sourcing assistance, enabling our clients to maintain their operations in China despite challenging circumstances.

A landmark achievement was the long-awaited abandonment of mandatory animal tests for imported cosmetics in China, a development we had long advocated for.

We supported a global US plant-based meat substitute company in their China market entry, navigating novel product category regulations and achieving successful product launch.

WorldExpansion
2022
Shaping the Future of Regulatory Excellence

As we celebrate over a decade of excellence, Knudsen&CRC continues to push the boundaries of regulatory compliance and strategy:

We have intensified our focus on critical global issues, including animal welfare, sustainability, and social inequality, aligning our services with the growing emphasis on Environmental, Social, and Governance (ESG) factors in business.

Our expansion into Europe, with new offices in Denmark and later in London, has positioned us to offer comprehensive regulatory services across both the European Union and the UK markets.

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2024
Official Ambassador

In November 2024, we were honoured to be named the official ambassador for Oriental Beauty Valley and Fengpu Industrial Park. This appointment builds on our successful collaboration for Positive Change since 2018 and opens new opportunities for international and domestic partnerships. We are proud of this recognition and look forward to future achievements together.”

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2025

Our Management Team

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Mette Knudsen
CEO
Founder

With over 17 years of experience in China, Mette Knudsen brings unparalleled expertise to her role as CEO and founder of Knudsen&CRC. Holding a Ph.D. in International Trade and a Master of Economics, Mette’s career began as a Consul in Shanghai for the Danish Government, where she assisted companies in navigating China’s complex regulatory landscape. Her extensive background in advising multinational corporations on regulatory challenges and government affairs makes her a trusted leader in highly regulated industries and markets.

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Valery Nauros
Vice President
China, EU, and UK Operations

Valery’s journey with Knudsen&CRC is a testament to our commitment to nurturing talent. Starting as our first intern, Valery rose to become our China GM in 2020 and now oversees our Certification and Regulatory Compliance teams across China, EU, and UK. With a Master’s degree in International Business from the Shanghai University of Finance and Economics and fluency in Chinese, Valery brings a unique blend of academic knowledge and practical experience to our global operations, specializing in regulatory affairs and market entry strategies for highly regulated industries.

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Cathy Zhu
Chief Regulatory Officer
China, EU, and UK Operations

As the cornerstone of our regulatory expertise, Cathy leads our regulatory affairs work across China, EU, and UK. Her role extends beyond traditional boundaries, spearheading our Positive Change initiatives and Pilot Projects in China. A published author in international academic journals, Cathy combines her Master’s degree in Pharmacy from Shanghai Fudan University with certification as a nutritionist to provide comprehensive insights. As our first full-time employee, Cathy’s growth mirrors our company’s evolution in the regulatory landscape.

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Mark Schaub
Chairman of Advisory Board
Legal Advisor

With over three decades of experience in China-related corporate law, Mark Schaub brings invaluable expertise to our advisory board. As a senior partner at King & Wood Mallesons, Mark specializes in corporate strategy, governance, and complex cross-border transactions. His deep understanding of China’s regulatory and business environment, coupled with his experience advising multinational corporations, provides our team with strategic insights. An accomplished author of several business books, Mark’s knowledge continues to shape our approach to navigating global regulatory challenges. Mark is a senior partner of King & Wood Mallesons

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