Browse by sector
Cosmetics compliance
Registration, filing and responsible-person services for cosmetics and ingredients in China, the EU, the UK, ASEAN and the UAE.
Claims, R&D and marketing
Evidence, formulas and communication that hold up in every market you sell in.
Ethical cosmetics and certification
Enter China without animal testing, and prove it to consumers.
Food and supplements
From general food to health food and novel ingredients, including GACC registration.
Medical, pharma and disinfectants
NMPA and health-authority registration for regulated health products.
Pet and home care
Compliance for pet food, grooming and air care products.
Strategy and representation
Local representation, government dialogue and regulatory due diligence.
A Knudsen&CRC Initiative
小红兔 | China's Non-Animal Testing Certification
A new standard for brands that care about how their products are made - built specifically for the Chinese market.
Visit littleredrabbit.com →More information coming soon
Ahead of the official launch in November 2026, Little Red Rabbit has a dedicated home at littleredrabbit.com. The site explains what the certification stands for, how it aligns with T/SHRH 080-2026, China's first group standard for evaluating non-animal tested cosmetics, and how certification rests on independent, verifiable evidence. Brands can find out whether their products may qualify and get in touch with the team, while consumers will be able to learn more about the Little Red Rabbit mark, and non-animal testing in China. New details on the criteria, the launch and certified brands will be published there first.
Explore the Little Red Rabbit websiteLittle Red Rabbit is a localized non-animal testing cosmetics certification program developed by Knudsen & CRC, with support from the American Anti-Vivisection Society (AAVS). Designed for both Chinese and international brands and ingredient suppliers, it is the first program to bring ingredient suppliers into its independent certification scope, filling a gap in existing international certification systems. Certification is based on independent, verifiable evidence, covers the full supply chain from finished products to ingredients, and includes both pre-market review and post-market oversight. The Little Red Rabbit standard has now been adopted as China's first group standard for non-animal testing cosmetics evaluation guidelines, and its criteria are designed to align with internationally recognized cruelty-free standards such as Leaping Bunny.
Developed in alignment with T/SHRH 080-2026 - China's first Group Standard specifically for the evaluation of non-animal tested cosmetics - giving brands a locally recognised credential that is designed for the Chinese market from the ground up.
The programme covers the full supply chain from ingredients to finished products - including raw material suppliers, a segment not addressed by any existing international certification programme.
Every certified product receives a unique WeChat QR code linked to a live verification database. Consumers can verify certification status instantly from their phone - at point of purchase, on packaging, or on e-commerce listings.
Knudsen&CRC has been the official audit partner of the Leaping Bunny China Qualification Program - a programme run by AAVS (American Anti-Vivisection Society) and Leaping Bunny US & Canada. Established in November 1996, Leaping Bunny US & Canada is one of the world's longest-running and most trusted non-animal testing certification programmes, with nearly 30 years of recognised credibility. Little Red Rabbit builds on this foundation, extending our non-animal testing verification expertise to brands of all sizes entering or operating in China.
Little Red Rabbit is open to international brands entering or already operating in the Chinese market, as well as Chinese domestic brands. The programme covers finished cosmetic products and raw materials across the supply chain.
More information coming soon