China provides unique market opportunities for foreign companies, especially within food, nutritional supplements, infant formula, and cosmetics. The most important demand driver for foreign products and brands in China is their inherent product safety and superior quality over domestic options.

The Chinese government is presently seeking to improve consumer safety through very strict regulations for food and cosmetic products, applying to both imported and domestic products. These regulations may form a market barrier for foreign companies seeking to enter the Chinese market.

Knudsen&Co assists with Chinese product certifications, registrations, and regulatory compliance, thereby enabling foreign companies to achieve market access to the world’s largest market for food, nutritional supplements, infant formula, and cosmetics.