Health Food Booklet

The Chinese market for dietary supplements, vitamins, minerals, and sports nutrition is growing rapidly and predicted to become the world’s largest market within 10-15 years.International brands are already in high demand as Chinese consumers perceive international products to be safer and of higher quality.However, it must be noted that while the opportunities are immense,
so are the barriers to market entry.

This booklet aims to provide international Health Food companies with a hands-on practical guide as to how to enter and do business best in the Chinese market; including how to protect their brands, devise a distribution model, secure product certifications and registrations as well as import Health Food. Finally, the booklet includes the latest updates on the Chinese Health Food regulations and advertising laws for Health Food.