Guidance on imported cosmetics

China is the world’s second-largest cosmetics consumer market and has enjoyed impressive double-digit growth rates during the last decade. The high-speed growth of the cosmetics market is mainly driven by upgraded purchasing translating into a preference for imported skincare and make-up products.The present demand is primarily within mid- to high-end skin-care products; natural and “clean” products, as well as products targeting the male segment. In addition, the make-up category is catching up and holds large growth potentials.