First Cruelty Free Cosmetics Companies to Take Part in Leaping Bunny Pilot Project at Shanghai Fengpu Industrial Park Announced A ground-breaking collaborative project to enable cruelty free companies to sell and produce their cosmetic products in China

Today representatives from Cruelty Free International, KnudsenCRC and Oriental Beauty Valley, Shanghai Fengpu Industrial Park, met with a host of companies at a seminar in London to announce the initial participants in a ground-breaking collaborative project that will potentially enable cruelty free companies to sell and produce their cosmetic products in China, free from the risk of animal testing according to Chinese regulations.

Bulldog Skincare, Montagne Jeunesse, Neal’s Yard Remedies, and Subtle Energies will be the first companies to take part in the Leaping Bunny China Pilot Project, a scheme launched this spring by Cruelty Free International, in cooperation with KnudsenCRC, Shanghai Fengpu Industrial Park and Oriental Beauty Valley, with the aim of allowing Leaping Bunny certified cruelty free brands to be present in China without the need for animal testing.

Leaping Bunny certification currently excludes export to China because of the risk of mandatory animal testing for imported cosmetics. However, Cruelty Free International has been working with KnudsenCRC and Beauty Valley on the new pilot project that will provide certainty to Leaping Bunny brands that wish to operate in China while pursuing domestic production and maintaining their cruelty free status.

Xu Xuefeng, Vice General Manager of Shanghai Fengpu Industrial Park, said: “This is an enormous and promising marketing opportunity. We would like more and more cosmetics companies, including cruelty free brands, who have the ambition to expand business in China to invest and engage at Beauty Valley, ‘The capital of Chinese cosmetic industry’ and occupy a place on the Chinese market. Thank you to Cruelty Free International and KnudsenCRC for their excellent cooperation and we look forward to more work together in the future.”

Simon Duffy, Founder of Bulldog Skincare, said: “China is the world’s biggest and fastest growing market for cosmetics and it’s continuing to grow. Chinese consumers are increasingly demanding cosmetics without animal testing and this unique, ground-breaking project will enable those consumers to buy great cruelty free products.”

Stephen Tobitt, Chief Operating Officer of Neal’s Yard Remedies, said: “As a brand which was one of the original pioneers of cruelty free health and beauty, we see this as an exciting step forward in making cruelty free cosmetics a truly global initiative. China represents a significant growth opportunity for an international brand such as Neal’s Yard Remedies, and we look forward to being part of this ground-breaking project”.

7th Heaven, by Montagne Jeunesse, said: “Heaven is a place on Earth and we want to share it with our animal friends. We are veggies and for over 30 years we have stood firm against animal testing, as we believe in a happier, cruelty-free future. For Michelle and her great team at Cruelty Free International and all of us at 7th Heaven this will be another milestone. We are excited to be involved with the Leaping Bunny Pilot Project in order to promote cruelty-free cosmetics and toiletries in this important Chinese market.”

Michelle Thew, CEO of Cruelty Free International, said: “We are delighted that Bulldog Skincare, Neal’s Yard Remedies, Montagne Jeunesse and Subtle Energies have joined this innovative pilot project. The response we received from cruelty free companies looking to enter the market in China was fantastic. We also know there is great demand from consumers in China for cruelty free cosmetics. We hope the success of this pilot will pave the way for more and more Leaping Bunny brands to sell in China and that through mutual efforts we will achieve our goal of cruelty free companies trading on the Chinese market.”

Mette Knudsen, CEO of Knudsen&Co, said: “Today’s event is not only a celebration of the pilot project and the brands selected for the pilot project, but a celebration of all cruelty free cosmetics brands who have decided to stay true to their principles and not test on animals. The Chinese market for cruelty free cosmetics will only expand in the future with the maturing of the consumers, aided by the explosive increase in the number of pets. The Leaping Bunny certified brands that have decided to wait to enter the Chinese market until a cruelty free entry could be secured will be rewarded for their patience.”

“While the first pilot will be based on existing regulations for exemption of tests on locally produced cosmetics, the Chinese government is now exploring alternative testing methods, without compromising consumer safety. The pilot project has spurred a much more focused dialogue on alternative testing methods and has instigated a new era for the Chinese cosmetics market.”

At today’s Cruelty Free Cosmetics in China seminar, Oriental Beauty Valley and Shanghai Fengpu Industrial Park representatives spoke with companies present about the specifics of the project and offered a detailed insight into the Chinese market for cosmetics including current growth categories, barriers and prospects. Delegates from the Fengxian industrial park also discussed the facilities, preferential policy, services and proactive support for the companies. Fengxian industrial park expects to embrace more and more cruelty free companies wishing to invest and register in their zone.

China’s cosmetic market has been expanding rapidly over the past 20 years and the country is expected to remain a dynamic market. Nationwide sales are expected to grow at an average of 10% annually in the years ahead according to market research. Chinese consumer demand accounts for almost 20% of the global market for cosmetics and skincare products. Increasing disposable income continues to drive consumer demand for premium, imported products, and the focus on personal hygiene products is growing steadily.