The estimated market value of the Chinese health food market in 2016 varies between CNY 125 billion and CNY 1 trillion depending on the classification of health food. No matter how you estimate the market; it is huge and expected to grow between 8-30 per cent per year during the next 5 years. The demand driving this growth is the increasing middle class and the rising disposable incomes combined with an aging population, environmental pollution as well as rising consumer health consciousness.
The Chinese government has recently increased the product safety regulations for imported health food sold in and into China. From 1, January 2018, imported functional health food will be required a China FDA (CFDA) certificate whereas nutritional supplements will need a CFDA filing to be sold on the Chinese market
Knudsen CRC specializes in assisting foreign health food companies to obtain CFDA certifications and CFDA filings. In addition, Knudsen CRC assists foreign companies with screening of existing formulas and provides reformulations of health food to comply with Chinese regulations. Finally, Knudsen CRC provides advice on product labeling, manages product testing, and assists in the importation process.