Special dietary food is regulated according to general food importation regulations but with additional requirements in regards to ingredient content and health claims. Special dietary food includes sports nutrition products, energy drinks, and other general food products with health benefits.
The fitness industry in China has grown at an annualized rate of 12 per cent since 2011 and is set to generate close to $6 billion in revenue in 2016. The new Chinese middle class is the main driver behind the demand, as well as the Chinese government’s investment in increasing physical health — especially in younger generations.
To successfully import sports and health products, foreign producers will need to screen and adapt ingredients, formulas, and product labels to comply with Chinese regulations for sports nutrition.
Knudsen&Co has extensive experience within importation of sports nutrition products and can provide foreign importers with comprehensive advice on successful importation into China.